![]() ![]() But the Mac Pro line is an exception it's a device made with a specific type of professional in mind, one who's in an industry in which a $6,000 reference monitor is thousands of dollars cheaper - and in some cases, tens of thousands of dollars cheaper - than the competition. Admittedly, Apple isn't known for creating a lot of niche products. This isn't a measure of Apple overcharging for something - it's a measure of Apple selling a niche product with a niche customer and their niche budget in mind, and then failing to stick the landing during the announcement. ![]() In other words, instead of presenting the screen's stand as an add-on, Apple should have presented it with the full-package price and an optional $1,000 discount for the professional video editors and developers watching who already owned a compatible stand. So what should have said was this is a $6,000 monitor, but if you want to buy it without the stand it's $1,000 off - $5,000." Sadly, that wont cover the cost of the Pro Display stand, which costs. ![]() ![]() If you look at competing 32 inch monitors. Apple Apple's new 32-inch Pro Display XDR monitor displays up to 6K resolution, but it will cost you 5,000. He continued: "You and me, and most people watching WWDC, and most normal people just think of a monitor and a stand together. Secondly, a lot of editing operations already have monitor mounting solutions, so the monitor is sold without a mount. ![]()
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